Disco Disco marked the dawn of the modern era of dance-based popular music. Growing out of the increasingly groove-oriented sound of early '70s and funk, disco emphasized the beat above anything else, even the singer and the song. Disco was named after discotheques, clubs that played nothing but music for dancing. Most of the discotheques were gay clubs in New York, and the DJs in these clubs specifically picked soul and funk records that had a strong, heavy groove. After being played in the disco, the records began receiving radio play and respectable sales. Soon, record companies and producers were cutting records created specifically for discos. Naturally, these records also had strong pop hooks, so they could have crossover success.