bubblegum Bubblegum is a lightweight, catchy pop music that was a significant commercial force in the late '60s and early '70s. Bubblegum was targeted at a preteen audience whose older siblings had been raised in rock n' roll. It was simple, melodic, and light as feather neither the lyrics or the music had much substance. Bubblegum was a manufactured music, created by record producers that often hired session musicians to play and sings the songs. Frequently, the session musicians were given a fake band name to give the illusion that they were a real group. Apart from acts like The Partridge Family and Tommy Roe, most bubblegum groups were one-hit wonders. Appropriately, the genre also had a short life span, lasting roughly five years. As those preteen bubblegum fans grew up, they left the music behind. However, the genre had a surprisingly long legacy, as musicians that grew up with bubblegum created songs that reflected the sunny, catchy simplicity of the music.